Hand it over. Get it back done.
I’m the operator who turns a founder’s mission into systems that run, and keeps them running. I learn how you work, then take what you can’t get to (operations, growth, data and impact) and deliver it to your standard.
Founder’s Associate
For founders who are still the bottleneck.
Handed over, came back done Real work
Real engagements. The full story is on each project page.
Founder’s Associate is one of three areas. It sits alongside ESG and AI, and most of my work crosses between them.
Is this you?
You’re the bottleneck Everything important still runs through you, and it’s slowing the company down.
Projects, end to end There’s no-one you’d trust with it Not for lack of people. For lack of someone who’ll hold it to your standard.
How trust is earned Your systems live in your head How sales, reporting and hiring work isn’t written down anywhere.
SOPs & operating systems
Projects, end to end Take the thing you’ve been putting off and bring it back finished.
SOPs & operating systems How the company works, written down so it survives you being busy.
Growth & data foundations Analytics, CRM, ads and reporting you can trust.
Hiring & onboarding Assignments, interviews and a first week that works.
Models & legal groundwork Break-even, runway, contracts and company setup.
Impact you can own ESG handled in-house from day one, not outsourced.
How it works
1 Learn Your team, your tools, your voice and your standards.
2 Take one thing The project you dread, end to end.
3 Systemise Write it down so it runs without either of us.
4 Expand More ownership, as trust is earned.
Resting Reef · Founder’s Associate · freelance · 2026 – now
Rebuilt a marine start-up’s sales-funnel data and led its AI rollout, as Founder’s Associate.
Deliverable
Tracking spec, CRM build guide, reporting dashboard, prompt library and SOPs.
Read the case study
EcoVerify · Employed role · first employee · 2024 – 2025
First employee at an EcoVadis Accredited Consulting Partner: ran client accounts end to end and wrote the SOPs that let the company hire.
Deliverable
Ratings submissions, carbon footprints, SOP library and proposals.
Read the case study
fitshare · Co-founder · Strategy & Business · 2026
A social app for borrowing from your friends' wardrobes. I set up the business behind it.
Deliverable
Business model, legal setup and product audit.
Read the case study
“Jack is very intelligent, proactive, and adaptable. He has a great ability to make use of the latest tools, technologies, and developments to work efficiently and bring new ideas to the table.”
Aura Murillo Pérez Resting Reef See the work “Jack demonstrates a level of wisdom and maturity far beyond his years. He is a clear-thinking, ambitious leader with a genuine thirst for knowledge.”
Steve Bland EcoVerify See the work
Engagements
Three lengths. Each ends with something you own.
3 months 6 months 12 months
Focused project One thing you’ve been dreading.
What you get
One priority project, end to end SOPs written as I go Weekly founder check-in
You end with
The thing you dreaded, done and written down.
Questions
What does 'fractional' mean? Part of my week, embedded in your team and tools, without a full-time hire.
Who is this for? Sustainability-led start-ups and SMEs, pre-seed to Series A.
Will you work in our tools? Yes. Your Slack, your CRM, your docs. I adapt to how you work.
How do we know it’s working? Each engagement starts with one agreed outcome. You’ll know within the first month.
Know your numbers. Answer the question that just landed.
Carbon baseline Example
Scope 1 · Direct 9%
Scope 2 · Energy 14%
Scope 3 · Value chain 77%
Example data · GHG Protocol · DEFRA factors
AI solutions for sustainable companies. You stay in charge.
Approval queue Example
Supplier questionnaire Waiting for you
Footprint update Waiting for you
Client email Approved
Send automatically
Let’s look at your situation.
A 30-minute call about what you’d hand over. You’ll leave with a clear next step, whether or not it’s with me.