Jack Murton Book a call

Hand it over. Get it back done.

I’m the operator who turns a founder’s mission into systems that run, and keeps them running. I learn how you work, then take what you can’t get to (operations, growth, data and impact) and deliver it to your standard.

Is this you?

You’re the bottleneck

Everything important still runs through you, and it’s slowing the company down.

Projects, end to end

There’s no-one you’d trust with it

Not for lack of people. For lack of someone who’ll hold it to your standard.

How trust is earned

Your systems live in your head

How sales, reporting and hiring work isn’t written down anywhere.

SOPs & operating systems

How it works

  1. Learn

    Your team, your tools, your voice and your standards.

  2. Take one thing

    The project you dread, end to end.

  3. Systemise

    Write it down so it runs without either of us.

  4. Expand

    More ownership, as trust is earned.

Resting Reef memorial reefs on the seabed

Growth & data foundations

Resting Reef · Founder’s Associate · freelance · 2026 – now

Rebuilt a marine start-up’s sales-funnel data and led its AI rollout, as Founder’s Associate.

Deliverable

Tracking spec, CRM build guide, reporting dashboard, prompt library and SOPs.

Illustration in EcoVadis green: a scorecard with Platinum and Gold medals and a Scope 1–3 carbon footprint, beside the line 'EcoVadis ratings, taken to Gold and Platinum.'

Client accounts, SOPs and the first hire

EcoVerify · Employed role · first employee · 2024 – 2025

First employee at an EcoVadis Accredited Consulting Partner: ran client accounts end to end and wrote the SOPs that let the company hire.

Deliverable

Ratings submissions, carbon footprints, SOP library and proposals.

fitshare’s app icon

Setting up the business

fitshare · Co-founder · Strategy & Business · 2026

A social app for borrowing from your friends' wardrobes. I set up the business behind it.

Deliverable

Business model, legal setup and product audit.

“Jack is very intelligent, proactive, and adaptable. He has a great ability to make use of the latest tools, technologies, and developments to work efficiently and bring new ideas to the table.”

Aura Murillo PérezResting ReefSee the work

“Jack demonstrates a level of wisdom and maturity far beyond his years. He is a clear-thinking, ambitious leader with a genuine thirst for knowledge.”

Steve BlandEcoVerifySee the work

Engagements

Three lengths. Each ends with something you own.

Focused project

One thing you’ve been dreading.

What you get

  • One priority project, end to end
  • SOPs written as I go
  • Weekly founder check-in

You end with

The thing you dreaded, done and written down.

Talk about this

Questions

What does 'fractional' mean?

Part of my week, embedded in your team and tools, without a full-time hire.

Who is this for?

Sustainability-led start-ups and SMEs, pre-seed to Series A.

Will you work in our tools?

Yes. Your Slack, your CRM, your docs. I adapt to how you work.

How do we know it’s working?

Each engagement starts with one agreed outcome. You’ll know within the first month.

The other two areas

How they connect

ESG & Carbon

Know your numbers. Answer the question that just landed.

AI Solutions

AI solutions for sustainable companies. You stay in charge.

Jack Murton

Let’s look at your situation.

A 30-minute call about what you’d hand over. You’ll leave with a clear next step, whether or not it’s with me.