fitshare Setting up the business
A social app for borrowing from your friends' wardrobes. I set up the business behind it.
At a glance
- Organisation
- fitshare
- When
- 2026
- What it was
- Co-founder · Strategy & Business
- Deliverable
- Business model, legal setup and product audit.
Tools
- Excel
- Sitemap tool
The challenge
Turning a student idea into a company that could actually trade.
What I did
- Business model and break-even forecast
- Incorporation and shareholders' agreement
- Marketing calendar
- Product QA, site map and community-feature wireframes
Outcomes
- Live at fitshare.co.uk
Deliverable
Business model, legal setup and product audit.
What it looks like
Screens from the live app, on test accounts whose photos are AI-generated.
Skills used
Need something similar? Tell me about your version.
Thirty minutes, no deck. Tell me what’s landed on your desk and I’ll tell you honestly whether I can help.