Resting Reef Growth & data foundations
Rebuilt a marine start-up’s sales-funnel data and led its AI rollout, as Founder’s Associate.
Withheld. Shown at capability level. Account details and figures are withheld.
At a glance
- Organisation
- Resting Reef
- When
- 2026 – now
- What it was
- Founder’s Associate · freelance
- Deliverable
- Tracking spec, CRM build guide, reporting dashboard, prompt library and SOPs.
Tools
- GA4
- Search Console
- HubSpot
- Google Ads
- Meta
- Looker Studio
- Claude
- Confluence
The challenge
A small team selling a considered, emotional product, with tracking, CRM and ad data that didn’t agree with each other.
What I did
- Fixed GA4 and Search Console tracking
- Audited the HubSpot CRM and wrote the spec to fix it
- Reviewed Google Ads spend and planned Meta remarketing
- Reporting in Looker Studio
- Led the team’s Claude rollout: prompt library and SOPs
- SEO/GEO audit and roadmap
- Sales cheat sheet, customer personas and site-expansion SOPs
Outcomes
- One measurement setup the founders can trust
- A team using AI with shared prompts and written process
Deliverable
Tracking spec, CRM build guide, reporting dashboard, prompt library and SOPs.
Skills used
“Jack is very intelligent, proactive, and adaptable. He has a great ability to make use of the latest tools, technologies, and developments to work efficiently and bring new ideas to the table.”
Aura Murillo PérezResting Reef
Need something similar? Tell me about your version.
Thirty minutes, no deck. Tell me what’s landed on your desk and I’ll tell you honestly whether I can help.