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Own build Practice toolkit

The tools I built so my own consulting runs faster: Claude skills for SEO/GEO audits and client onboarding, a visual sitemap tool, and a design reference library.

Illustration: a doodled toolbox holding four tools tagged SEO/GEO audit, Onboarding, Sitemap and Design library, beside the line 'Tools I built so my consulting runs faster.'
At a glance
Organisation
Own tools
When
2026
What it was
Own build · tools
Deliverable
Claude skills and two internal tools.

Tools

  • Claude Code
  • Playwright
  • Node

The challenge

Repeating the same research, audit and setup steps for every client.

What I did

  • SEO/GEO audit report skill
  • Client onboarding brief skill
  • Visual sitemap tool: screenshots every page and draws arrows from the real links
  • Design reference library of decomposed styles

Outcomes

  • Audits and onboarding briefs produced in a consistent format

Deliverable

Claude skills and two internal tools.

What it looks like

A wide board of fitshare’s page screenshots in columns, joined by arrows that follow the site’s links
A visual sitemap drawn by the sitemap tool from fitshare’s live site

Skills used

Jack Murton

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